The 27-point on-page SEO checklist (free)

October 2, 2026 · 6 min read · Punk Peach

These are the 27 checks RankGap runs on every page, grouped the same way as your report. Work through them for the page you most want to rank.

Keyword targeting

1. The search phrase is in the page title.
2. The search phrase is in the main heading (H1).
3. The search phrase appears in the first 100 words.
4. The search phrase is in the meta description.
5. The page address contains the search phrase.
6. Words from the phrase appear in at least one subheading.

Content depth

1. The page has enough helpful text (aim for 600 to 800 words or more).
2. It covers the topics your competitor covers.
3. It's split into sections with at least 4 subheadings.

How you look on Google

1. The title is 30 to 60 characters.
2. The meta description is 120 to 160 characters.
3. Share previews are set (Open Graph title and image).
4. There is a canonical tag pointing to the main version of the page.

Trust and AI answers

1. The page has structured data (schema), such as Organization and Product.
2. It answers real questions, ideally in an FAQ section.
3. It shows reviews or ratings.
4. It shows contact details.
5. It links to an About page.

Page structure

1. There is exactly one H1.
2. Every image has a description (alt text).
3. It links to at least 5 of your other pages.
4. It uses bullet or numbered lists for key facts.

Technical basics

1. Google is allowed to index the page (no noindex tag).
2. It's set up for phones (viewport tag).
3. The address uses https.
4. The page language is set.
5. The page isn't weighed down by heavy code.